The consultants also supported the negotiations team by researching, drafting and distributing materials, including negotiations updates, talking points, media holding statements, fact sheets and FAQs to explain the rationale behind the organization’s proposals and respond to anticipated questions from employees and external stakeholders. Communicators drew upon publicly available information from third parties, such as trade associations and nonpartisan foundations, to further strengthen materials.
Employees also were encouraged to seek information from other sources beyond the employer or the union during negotiations. This further demonstrated a commitment to transparent, fact- based communications.
RESULTS: 6 contracts ratified in 6 months